MoviePass: The noble, crazy experiment.

Pandora's box has been opened, even if the folks who opened it didn't know how to sustain the business model. The beauty of capitalism is they had their chance exposed a demand for a better way to enjoy a night on the town. Now others will compete to fill that need in a way in which everyone will get something better than they had before. I am glad to spend my dollars as smartly as possible, in order to make sure that happens. Theaters will change, or we will start a new paradigm of our life minus movies at the theater.

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