Pandora's box has been opened, even if the folks who opened it didn't know how to sustain the business model. The beauty of capitalism is they had their chance exposed a demand for a better way to enjoy a night on the town. Now others will compete to fill that need in a way in which everyone will get something better than they had before. I am glad to spend my dollars as smartly as possible, in order to make sure that happens. Theaters will change, or we will start a new paradigm of our life minus movies at the theater.