- The Writer – Mindy Kaling
- Director – Randall Einhorn
- A brief synopsis – Michael starts out with a good idea and he nearly cripples the company when they all end up in the same order, which is the biggest customer they have. He tries to get Dwight to take the blame, and when he finally does, something unexpected occurs. Kevin, meanwhile, has to battle unwanted advice from Andy, Pam and Jim.
- The best line – David: I just want to say that this golden ticket idea is one of the most brilliant signs of initiative I have ever seen at this company and how about a big round of applause for Mr. Dwight Schrute? [everyone starts clapping]
David: Alright Dwight. This is huge.
Dwight: That’s what she said! [David laughs]
Michael: Hey, Dwight, great idea. Dwight, Dwight, great idea. How’d you come up with that idea?
Michael: Really? How did– how are you inspired? How did it pop into your head Dwight?
Dwight: [same time as Michael] You never know when it’s gonna strike. Just… boom.
Michael: Give me the details of how that happened.
Jim: You, you are taking about Dwight Schrute. The biggest Wonka fan I know. I mean, you’ve been talking about that movie for years.
Jim: And you know what? I even made fun of you when you dressed up as Willy Wonka to pitch this idea and for that I apologize.
Dwight: Apology rejected.
Pam: [going up to give Dwight a hug] Thanks for much for helping the company, Dwight.
Dwight: Oh Pam.
Creed: Good work, kid.
Dwight: Thanks old man.
- The best moment – Dwight gets credit…and takes it.
- The best storyline – The main storyline really worked here. I like seeing Michael get screwed when he tries to screw Dwight.
- Notable guest appearance – Lynn, again, although I don’t think she lasts much longer.
- Would Michael have been reprimanded? – David Wallace’s solution to just forget it all kind of works here.
- Grade – A
Gloriously written episode that plays Michael for the fool, but does not give Dwight too much rein. Nice to see Jim serious about work for a change. Kevin is so sensitive and such a sleaze, he is brilliantly portrayed here, as is poor Andy.