"Em is excited at the prospects of this film. She looks forward to seeing Captain take over a leadership role with the Avengers. Conversations drift back and forth between characters as she imagines whose place she will supplant. This is not excitement for girl power. It's just a person who enjoys the evolution of the Marvel Universe. Will this supplant her love for Tony, Peter Parker or Loki? Does it have to? Em doesn't think so."
It's hard to say who this film is marketed towards. Croft is muscular and angular. There are almost no curves. Teenage boys who played the first game are old enough to have grand kids playing the game now. Not sure which of the generations need to feel pride in the accomplishments of a scrappy Croft who is not as sure of herself till just before the credits roll.